A New Friend, Letters Written, Well Chosen Words…

Dear Friend,

The year was 1996. The month was June or July if I recall correctly.

I was on the road speaking in two cities a weekend on the topic of Internet marketing with my friend Jonathan Mizel and my new friend (at the time) Declan Dunn.

It was a sweet gig. We’d speak in a city on Friday. Drive to another city. Speak again. And on Saturday night we got to go see the city.

Things that stand out in my mind are rainy days in Seattle and buying coffee at a coffee stand in the parking garage at the Seattle airport. (I dare say the ONLY coffee stand in an airport parking garage in the U.S.)

The taste of Chicago sticks in my mind because it’s a spectacular event.

New York was a city I was scared to speak in but later loved because the people are wonderful.

I could go on and on about St. Louis, Miami, Nashville, Boston, LA, San Francisco, Cincinatti, and many other cities with great memories.

Anyway, the point is, my new friend Declan Dunn heard my speech on how to write sales letters 4 or 5 times.

Before you know it, he’d whipped up his very own pithy sales letter for his product.

One night in my hotel room when we were hanging out he asked me what I thought of it.

In no uncertain terms, I told him it was a wreck. And why it was a wreck.

Next weekend he showed it to me again.

It was better. There were a few tweaks needed.

Next week, my eyes popped out.

He came back with a letter to die for that sold great guns after he put it up on his web site.

That was the last time I ever critiqued or needed to critique a letter for Declan. In short order, he was spitting out copy at furious rates as good or better than I could write.

I remember an interview with the late comedian Red Skelton once. Talking about up and coming comedians, he said, “the cream rises to the top.”

How true that is. Dec went out to consult with American Express and other big name companies. Today he is a very in demand seminar speaker for good reasons. Basically, he’s a hot shot marketer who gets paid big bucks just for sharing the wealth of his knowledge.

I can’t take ANY credit for his success. Other than I held a light up and said this is the path you need to take to make this letter sell your stuff.

What does this have to do with you?

I don’t know how high you can jump or what altitude you can soar to. But like Jonathan Livingston Seagull in the novel by the same name, you’ll never know how high you can fly unless you try.

And it certainly helps if you seek out a little sage advice along the way.

A few well-chosen words here or there about your sales letter, marketing strategy or product idea could be the catalyst you need to turn you from a green copywriter wet behind the ears to an in demand pro that gets paid thousands of dollars to tap out a few words on a keyboard.

I wish I had a lot more Declan Dunn’s and Jim Edward’s to
talk about.

Maybe you are one of them. If you are, lemme know by going
here:

http://www.yain.com/dashboard.html

Best wishes,
Marlon Sanders

P.S. If writing sales copy is a major struggle for you as it once was for Declan then you need to check out:

http://www.yain.com/dashboard.html